Dairy & Yogurt

#1

30-Day Revenue

$1,820,291

Current Rating

4.93 (71,125)

Listing Score

9.7

All Marketplaces

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RET(AI)L

VISION Breakdown

Shelf Space: Chobani has a commanding presence, occupying four full central shelves and additional side shelves. Competitors have less shelf space, mainly on the outer shelves.

Product Pricing: Chobani's standard pricing: $1.39 per single serving, $4.59 for multi-packs.Competitor pricing: slightly higher, e.g., $1.49 per unit, $1.89 for Two Good.Two Good offers a 4 for $5 deal, undercutting Chobani’s single-serving price.

Competitive Analysis: Chobani's central, eye-level placement is strategic for visibility.Competitors use pricing and value propositions (like organic ingredients) for differentiation.Promotions by other brands are aimed at price-sensitive customers.

Additional Observations: Chobani products are not on sale, suggesting reliance on brand strength.Excellent shelf management indicates anticipation of steady customer traffic.

Key takeaway: Chobani dominates the shelf space and maintains consistent pricing, relying on brand reputation rather than discounts, amidst competitors who use various strategies to attract price-conscious consumers.


Shelf Space: Chobani has a commanding presence, occupying four full central shelves and additional side shelves. Competitors have less shelf space, mainly on the outer shelves.

Product Pricing: Chobani's standard pricing: $1.39 per single serving, $4.59 for multi-packs.Competitor pricing: slightly higher, e.g., $1.49 per unit, $1.89 for Two Good.Two Good offers a 4 for $5 deal, undercutting Chobani’s single-serving price.

Competitive Analysis: Chobani's central, eye-level placement is strategic for visibility.Competitors use pricing and value propositions (like organic ingredients) for differentiation.Promotions by other brands are aimed at price-sensitive customers.

Additional Observations: Chobani products are not on sale, suggesting reliance on brand strength.Excellent shelf management indicates anticipation of steady customer traffic.

Key takeaway: Chobani dominates the shelf space and maintains consistent pricing, relying on brand reputation rather than discounts, amidst competitors who use various strategies to attract price-conscious consumers.


45%


Overall RET(AI)L score

64%


Shelf space acquired

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