Dairy & Yogurt
#1
30-Day Revenue
$1,820,291
Current Rating
4.93 (71,125)
Listing Score
9.7
All Marketplaces
Explore
RET(AI)L
VISION Breakdown
Shelf Space: Chobani has a commanding presence, occupying four full central shelves and additional side shelves. Competitors have less shelf space, mainly on the outer shelves.
Product Pricing: Chobani's standard pricing: $1.39 per single serving, $4.59 for multi-packs.Competitor pricing: slightly higher, e.g., $1.49 per unit, $1.89 for Two Good.Two Good offers a 4 for $5 deal, undercutting Chobani’s single-serving price.
Competitive Analysis: Chobani's central, eye-level placement is strategic for visibility.Competitors use pricing and value propositions (like organic ingredients) for differentiation.Promotions by other brands are aimed at price-sensitive customers.
Additional Observations: Chobani products are not on sale, suggesting reliance on brand strength.Excellent shelf management indicates anticipation of steady customer traffic.
Key takeaway: Chobani dominates the shelf space and maintains consistent pricing, relying on brand reputation rather than discounts, amidst competitors who use various strategies to attract price-conscious consumers.
Shelf Space: Chobani has a commanding presence, occupying four full central shelves and additional side shelves. Competitors have less shelf space, mainly on the outer shelves.
Product Pricing: Chobani's standard pricing: $1.39 per single serving, $4.59 for multi-packs.Competitor pricing: slightly higher, e.g., $1.49 per unit, $1.89 for Two Good.Two Good offers a 4 for $5 deal, undercutting Chobani’s single-serving price.
Competitive Analysis: Chobani's central, eye-level placement is strategic for visibility.Competitors use pricing and value propositions (like organic ingredients) for differentiation.Promotions by other brands are aimed at price-sensitive customers.
Additional Observations: Chobani products are not on sale, suggesting reliance on brand strength.Excellent shelf management indicates anticipation of steady customer traffic.
Key takeaway: Chobani dominates the shelf space and maintains consistent pricing, relying on brand reputation rather than discounts, amidst competitors who use various strategies to attract price-conscious consumers.
45%
Overall RET(AI)L score
64%
Shelf space acquired